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The UK’s road bike market has gained major momentum since the London Olympics, while mountain biking has always enjoyed traction with a hardcore following. Pitching a re-branding project to Thorn Cycles, I aimed to inject that same passion and pride into the touring bike market. Not completely re-inventing the wheel, but certainly helping the brand go up a few gears.

 ​With the innovative Thorn Cycles iWatch app you can locate and unlock your bike, search for the nearest bike repair centre, track and share your rides via social media and compete in challenges to earn rewards. Like their touring bike models, the app would be feature rich, agile and adaptable to whatever terrain or situation the rider encounters. Delivering a seamless user experience - designed to avoid saddle soreness!

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Deliverables produced: Identity, App Design, Bike Decals, Branded Apparel, Brand Guidelines, Brand Implementation, Copywriting, Iconography, Pop-Up Banners, Posters, Print Advertising, Social Media Assets, Website Banners, Website Design.