Working for John Lewis & Partners branding department, I was tasked to ensure their new brand identity (designed by Pentagram) was successfully deployed across all of their Flagship Oxford Street store’s customer and Partner facing collateral. Below are concepts for the ‘Come Work With Me’ apprenticeship scheme. A branch wide initiative to encourage the Partners to develop themselves and to take flight on their career paths.
I was briefed to help launch the ‘My Journey’ community. The objective of the new community was to engage Partners to share their personal stories of how they found themselves working at the retailer and how their careers had developed. The inclusive culture at John Lewis promotes co-ownership from top to bottom, and within a week of it’s launch over 250 Partners had joined.
Deliverables produced: Brand Implementation, App Design, Copywriting, Checklist Forms, Folding Pocket Leaflet, Flyers, Infographics, Image Sourcing, Presentations, Packaging, Posters, Social Media Assets, Sub Branding.