Love It Cover It are one of the largest specialist mobile phone and gadget insurers in the market, providing cover for almost 30 years. They are now proudly partnered with leading global insurance provider AXA.
I have been working for LICI since 2015 on a variety of digital design projects. This brief was different - a synchronised campaign across multiple channels. The tube panels for the London Underground (shown below) appeared in all of the 543 trains across the entire network. Just 'imagine' the brand exposure with over five million passenger journeys a day.
The social media element was strategically placed right at the heart of this campaign. Conversations were encouraged and brand awareness raised across Facebook, Twitter and LinkedIn. A fictitious character known to his 'friends' as Jack was used to give the storytelling a friendly face. His online presence was 'last seen yesterday' because unfortunately his mobile phone is either lost, stolen or broken.
Deliverables produced: Brand Guidelines, Brand Implementation, Copywriting, Image Sourcing, Logo Design, Social Media Assets (Animated and Static), Stationery Sets, Responsive Website Banners, Website Prototyping and Design.