Insights
Freelance graphic designer and blog wordsmith in my spare time!
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Jonathan White
- Aug 26, 2019
- 3 min
Paper’s potential
Unleash the tactile tiger, rather than keeping him all caged up! Whilst choosing your paper, why not consider ‘pushing the envelope’ a little further by employing an extra finishing technique? Processes such as die cutting, folding, lamination, spot varnishes, embossing (raised) or debossing (recessed), and various bindings can all add value, helping your business to stand out from the crowd. Paper over the cracks Failure to carefully consider the paper stock for your print b
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Jonathan White
- Aug 26, 2019
- 2 min
Brief encounters
An expertly written design brief is the vehicle, which allows for a smooth journey between concept and delivery. We work together to first establish a clear and accurate brief, which saves our clients both time and money. With this in mind, I’ve devised a handy briefing form template, along with our easy to follow briefing process (below) to keep your marketing on track. Design briefs provide an opportunity to ensure that all stakeholders are in agreement with the process to
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Jonathan White
- Aug 26, 2019
- 4 min
Heard it through the grapevine
‘A meal without wine is like a day without sunshine’, according to a 19th century wine connoisseur. Spending time complementing your celebratory meal with the right wine is like matching your well planned marketing campaign with the right graphic design. Don’t lose your bottle! Trust my wine tasting notes below to make sure you don’t fall down at the last hurdle. Just as your branding gives a flavour of your product, the front label on a bottle is the most important clue to h
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Jonathan White
- Aug 26, 2019
- 4 min
Print glorious print
We all know the credit crunch is impacting on design and marketing budgets, however more sustainable marketing solutions can be found.
Our guide may just be your hot ticket to creating colourful yet cost effective promotions to conquer this grey economic climate. The festival season is about to land in a muddy puddle near you. The first Glastonbury festival was held on the 19th September 1970, the day after Jimi Hendrix died. The attendance was 1,500 compared to 2009’s whopp
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Jonathan White
- Aug 26, 2019
- 3 min
Battle of the brands
Branding is playing an ever increasing part in our lives, our politics, our sports, our culture and even our nation. England itself as a brand has been centuries in the making, but what exactly do we mean by the word ‘brand’? The simplest answer to this age old question, is that a brand is a set of associations that a person makes with a company, product or service.
A common misconception is that a brand is simply a logo or identity. Although a logo is a vital component seen
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Jonathan White
- Aug 26, 2019
- 3 min
Say it with fonts
Good design makes information accessible. Design is all about communication and typography is one of the most crucial elements. Despite typography’s importance it is probably one of the least understood areas of design. Typography is not typing! Hello and welcome to the first Insights blog post from Totem. The top ten tips featured here will help you groom your marketing materials so they are dressed up and ready to hit the town! Type is all around us and is one of the most i
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