FEMS is made up of an active and diverse network of around 30,000 professionals who are committed to advancing microbiology. Set up in 1974, today they are a growing coalition of more than 50 member societies.
The origins of their original logo date back to 1977, when the first issue of FEMS Microbiology Letters rolled off the press, 38 years before all their Journals became available as digital downloads. This branding project was a case of 'evolution not revolution' and the new logo needed to embody the client's demands: Its character should be inviting, welcoming people to get involved. It should show the vastness and diversity of the groups of scientists. It should help us to create connections across microbiology.
The 'pentagon' represents a blend of the smallest aspects of microbiology. The dynamic outer particles of the logo structure can represent many things, from an abstract group of colonies growing on agar at a macroscopic level, or a single cell, and all the way down to protein structures.
The grouping of many smaller pentagons into a larger pentagon also represents the function of FEMS: bringing many microbiologists, in many diverse societies, into a type of order and structure. The pentagon also highlights five key pillars: Engagement, Education, Business, Research, Policy.
Full branding and implementation service: Brand Guidelines, Congress Materials, Copywriting, Corporate Stationery, Flyers, Infographics, Journal Cover Design, Logo Animation, Photography Sourcing, Presentations, Social Media Assets, Strategy, Sub Branding, Website Banners.